Kerry Counts is a global marketing and communications executive with more than two decades of experience leading brand strategy, corporate narrative, and integrated marketing for international organisations. She is CEO and Co-founder of Squids Network and BrandWorld, both international communications consultancy, and has held senior leadership roles at leading global advertising agencies.

Her work focuses on translating complex business and technology challenges into clear, insight-driven strategies that build trust, relevance, and growth across markets. Kerry brings deep experience partnering with executive leadership, leading multi-disciplinary teams, and operating at the intersection of culture, brand, and business performance.