Julia Pitters is a professor and head of the distance learning program in business psychology at the IU - International University of Applied Sciences. She is also partner at the consulting firm Pitters℗ Trendexpert in Vienna. Her research generally deals with topics related to financial psychology and consumer behavior. Currently, in collaboration with the International Currency Association and several central banks, her focus is on the psychology of cash and its value for society. She is a sworn and court-certified expert, author of books, and a frequent TV guest for expertise in economic psychology.