Frane Maroević is the General Director of the International Currency Association (ICA), bringing over 30 years of expertise in international leadership, strategic communications, and advocacy. Throughout his distinguished career, he has held prominent roles in intergovernmental organizations such as the European Union and the Organization for Security and Co-operation in Europe (OSCE). His work has focused on advancing human rights, supporting independent media, and fostering collaboration across global projects.

As a leader in the currency industry during a transformative period, Maroević is committed to advocating for cash as a cornerstone of financial stability, security, and inclusivity in an increasingly digital world. Under his leadership, the ICA champions the importance of cash as a secure, accessible, and inclusive payment option that protects privacy and offers a safety net for those excluded from digital systems.